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Lead Consultant

Lasantha Abeywikrama

Lead Consultant

Educational Qualifications

  • Masters: Master of Business Administration (The American University, Washington DC)
  • Graduate: Bachelor of Science (University of Colombo)
  • Post Graduate Diploma in Marketing (The Chartered Institute of Marketing)

Working Experience

  • 15 years senior management experience in the FMCG industry
  • 9 years experience in consulting and training in a variety of industries in Sri Lanka and overseas
  • 2007-2010: Managing Director Symbiosis Business Partners &  Diventars Training
  • 2001– 2007:  Senior Consultant – Leading Consulting Company
  • 1998-2001: CEO Hemas/P&G operations
  • 1996-1998: Senior Brand Manager Sara Lee Household & Body Care Ltd., Melbourne Australia
  • 1993-1996: Marketing Director Hemas Consumer Division
  • 1989- 1992: Graduate Fellow The American University, Washington DC
  • 1989: Product Development Manager Hemas Consumer Division
  • 1985-1988: Brand Manager – Kraft Foods, Millers Ltd.
  • Past Chairman of the Chartered Institute of Marketing Sri Lanka Region
  • Chairman of the Blue  Print Committee and chairman of the panel of judges - Effies 2008
  • Member of the panel of  judges - Effies 2009
  • Chairman of the panel of judges  - Brand Excellence 2006
  • Member of the panel of judges  - Brand Excellence 2007
  • Member of the panel of judges  - SLIM Ad Awards 2002

Specialized fields for Consultancy/Training

  • Sales strategy, systems & structure
  • Marketing Strategy /p>
  • Business strategy
  • Re-structuring
  • Customer Service

Professional memberships

  • Fellow of the Chartered Institute of Marketing
  • Chartered Marketer