Every business, large or small, needs a competitive advantage to distinguish itself from the competition. In the aggressive business world, especially in today’s economy, every advantage counts to establish your business in the top of your industry. Gaining a competitive advantage takes strategic planning, extensive research and an investment in marketing. Creating a competitive advantage involves analyzing your business's strengths and those of your competitors, and then learning how to take advantage of these factors.

A) Examining Your Business

Learn what "competitive advantage" means. A competitive advantage is simply a factor that distinguishes your business from others and makes customers more likely to choose your product over the competition. Without a competitive advantage, your business has no unique method of drawing in customers.

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OUR PRODUCTIVITY IMPROVEMENT CERTIFICATION

OUR PRODUCTIVITY IMPROVEMENT CERTIFICATION will unearth many opportunities to work on and to eliminate non-value adding initiatives in a flash.

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IIHRM External and Internal customer surveys

IIHRM External and Internal customer surveys and (Qualitative and Quantitative) and mystery shopper surveys on self and competitors.

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IIHRM/STRATEX Consulting Solutions Stratex provides advice

IIHRM/STRATEX Consulting Solutions Stratex provides advice and support to organizations in the field of Workforce Management.

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B) Creating a Competitive Advantage

Having a clear vision and business mandate that pegs a company back from tapping into its incredible potential can be one approach.

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IIHRM Baseline Brand Audit

IIHRM Baseline Brand Audit (BBA) will help you review your core strengths.

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IIHRM External and Internal customer surveys

IIHRM External and Internal customer surveys and (Qualitative and Quantitative) and mystery shopper surveys on self and competitors

Read more